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Writer's pictureAdvertising Journal

AD SCHOOL: "Зах зээлээ тэлэх стратеги" сургалт зохион байгуулагдлаа

Updated: Oct 26

Duration: 3 hours

Program fee: 5 Million MNT

Instructor: Garamkhand Naidansuren

Students: Maximum 20 participant per cohort










Marketing & Strategic Planning Workshop

English instruction:

SOSTAC® was developed by PR Smith and is listed in the Top 3 Business Models worldwide by CIM and adopted by blue-chips like LinkedIn and KPMG. It is recognised for its capacity to reduce a complex planning process to fundamental principles and the ease with which it can be adapted to different business activities.


During this session you will: · Discover why SOSTAC® is such a popular and so widely used model · Deep dive into the root methodology and uses of SOSTAC® · Be able to ask the creator of SOSTAC® practical questions · Gain insights into how SOSTAC® helps businesses develop competitive advantage · Understand how SOSTAC® helps marketers prepare for hypercompetition.


What you stand to gain from using SOSTAC® Through PR Smith’s SOSTAC® sessions, marketing professionals all over the world have discovered how to: · Reduce risk through deeper analysis that improves decision-making · Develop a differentiated position in even the most complex contexts · Systematically improve the efficiency and effect of communication campaigns · Develop a crystal-clear communications strategy · Embed the ‘magic marketing formula’ in all tactics · Reduce investment while maximising potential ROMI · Understand the 10 ‘Actions’ that convert visitors to customers · Explore the 5 ‘Actions’ that convert customers into lifetime customers · Use data & emerging technology to add value to the Lifetime CX


Who should attend? Marketers who need to know how to write the perfect marketing plan, amidst a fast-changing digital world. Marketers who want a solid logical plan that gets approval, and/or wins pitches and boosts results. Critical for those starting to write plans and a refresher for those already writing plans. Also useful for anyone developing a digital marketing strategy.





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Adjournal бол маркетинг, медиа, бүтээлч салбарт өрнөж буй мэдээ, шинэлэг санаануудыг хүргэх эх сурвалж юм. Манай редакцын зорилго бол брэнд, зар сурталчилгааны мэргэжилтнүүдэд салбарын шинэ хандлага, шинэлэг шийдлүүдийг танилцуулж, бүтээлч үйл ажиллагааг дэмжих явдал бөгөөд мэргэжлийн ярилцлага, кейс судалгаа, стратегийн зөвлөгөө зэрэг өргөн агуулгатай контентыг танд хүргэнэ. 

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