According to Outsell Inc., based in Burlingame, Calif., online advertising expenditure has grown so fast that in 2008 that it is projected to surpass ad spending on TV, radio and movies combined for the first time ever.
Wait…..really?
A report released Monday stated British advertising budgets had been cut for the third consecutive quarter and to the greatest extent since the Sept. 11 attacks. The Bellwether report by the Institute of Practitioners in Advertising cited poor sales, rising costs and the growing economic gloom behind the marketing cuts.
Dove has embarked on a satirical beauty ad campaign that challenges the effrontery of other beauty ads. The ads features a plain looking woman who morphs into a billboard beauty queen after the application of an excess of makeup and photo alterations. The closing line? No wonder our perception of beauty is distorted.
This clever Nike advert never graced television screens, deemed too racy and violent. The ad follows a blonde attractive woman who relies on…what else…her Nikes to prevent a chainsaw massacre.
