Online Ad Spending Outpaces TV, Radio & Movies

According to Outsell Inc., based in Burlingame, Calif., online advertising expenditure has grown so fast that in 2008 that it is projected to surpass ad spending on TV, radio and movies combined for the first time ever. 

Wait…..really?

Posted on July 16th, 2008 in Internet, Print, Radio, Television, Video

Online Advertising Surpasses Radio in Germany

According to Nielsen Media Research, online advertising revenue surpassed radio commercials sales in Germany this year for the first time.  Nielsen assessed German spending on online ads in the first six months at 665 million euros (1.04 billion dollars), a year-on-year jump of 40 per cent. Radio commercials were steady at 627 million euros.

Posted on July 15th, 2008 in Internet, Radio