According to Outsell Inc., based in Burlingame, Calif., online advertising expenditure has grown so fast that in 2008 that it is projected to surpass ad spending on TV, radio and movies combined for the first time ever.
Wait…..really?
A report released Monday stated British advertising budgets had been cut for the third consecutive quarter and to the greatest extent since the Sept. 11 attacks. The Bellwether report by the Institute of Practitioners in Advertising cited poor sales, rising costs and the growing economic gloom behind the marketing cuts.
According to Nielsen Media Research, online advertising revenue surpassed radio commercials sales in Germany this year for the first time. Nielsen assessed German spending on online ads in the first six months at 665 million euros (1.04 billion dollars), a year-on-year jump of 40 per cent. Radio commercials were steady at 627 million euros.
Melissa Chang at the Industry Standard leads with a series of suggestions on how she believes Twitter could make money (and make it quickly). In the last year Twitter has emerged as a popular mini-blogging device allowing users to update their status, among other things, 140 characters at a time. With user count estimated at roughly 2 million, Chang highlights everything from advertising to a subscription model as potential sources of revenue generation.
According to a report released by SearchIgnite and CNET, a search advertising agreement with Google could result in more than a 20 percent hike in costs for keyword search advertising. The report scoured 12 million paid search clicks from January through June via 15,000 active keywords. Using SearchIgnite’s technology, SI examined the cost difference between Yahoo and Google for tail terms, head terms, and brand terms.
