According to Nielsen Media Research, online advertising revenue surpassed radio commercials sales in Germany this year for the first time.  Nielsen assessed German spending on online ads in the first six months at 665 million euros (1.04 billion dollars), a year-on-year jump of 40 per cent. Radio commercials were steady at 627 million euros.

Despite the fast paced growth of Internet ads, online advertising was still outpaced 15 times over by traditional advertising. Revenues for newspapers, magazines and broadcasters from advertising in the first half totalled 10 million euros, Nielsen said in Hamburg.